What we do
One traceable model of your market, not a dashboard over it.
Every review read, structured into one model of your category, and traceable to the quote it came from. Panovo turns unstructured feedback into clear signals.
Principles
Why you can trust the insights
Panovo turns thousands of customer voices into structured, comparable and traceable insights.
Feedback understood in context
We do not just count words. Statements are read in context: what was said, what it refers to and how strong the statement is.
Meaning, not wording
“Battery dies by lunchtime” and “doesn't last a shift” describe the same problem. Panovo brings different phrasings together into shared topics, across platforms and languages too.
Your structure, your language
Products, categories and terms are structured the way they make sense for your company. That keeps analyses comparable across products and time periods.
Every statement traceable
Behind every insight are the customer voices it came from. You can go from the finding straight back to the original review.
Questions, not filters
You do not have to click through dashboards and filters. Ask directly what you want to know, dig deeper into results and compare products, competitors or time periods.
Built for
Whoever needs the whole market picture.
Product & innovation teams
Walk into planning with the evidence already attached.
- Findings ranked by revenue at risk and market share, not by how loud something is in a word cloud.
- Your listings and your competitors' in one model, across marketplaces and languages.
- Copy a finding straight into a spec, with its quotes, counts and source links intact.
Consumer insights & marketing
Understand the market, even without a direct line to the end customer.
- One taxonomy you define, applied to every new review and back through your history when you change it.
- Results you can check: a confidence score per theme, regular spot checks and unclear cases set aside for a person.
- An agent answers questions about the category, instead of leaving you to click through a dashboard.
The same model answers the other questions in the building: customer success and service see recurring complaints before they arrive as a wave of tickets, and leadership sees where the category is moving and which products carry the risk.
Questions
Questions you ask Panovo
Which problem should we fix first?
PanovoPanovo ranks every problem by how much it weighs: how many customers name it, how strongly and whether it is growing. You see which fault drives the most dissatisfaction, with the quotes behind it.